Bio
Danielle Bisterfeldt is senior vice president of marketing and consumer experience for Summerlin®, a 22,500-acre master-planned community (MPC) developed by The Howard Hughes Corporation® in Southern Nevada. She is responsible for management of all marketing, business development and strategic partnerships for the MPC and Downtown Summerlin®, the community’s acclaimed 400-acre urban core with fashion, dining, sports and entertainment with more than 125 boutiques, stores and restaurants.
In this capacity, Bisterfeldt utilizes experience and expertise in retail, residential marketing and business development to create and execute a strategic and integrated marketing, public relations, and special events program focused around residential and commercial functions. Summerlin is the only master-planned community in Southern Nevada with its own downtown.
Bisterfeldt joined The Howard Hughes Corporation in 2012 to lead the marketing department for Summerlin. Her professional career includes positions with The Rouse Company in specialty leasing and business development and General Growth Properties as associate general manager for Fashion Show, the largest retail destination on the famed Las Vegas Strip at over 2 million square feet. There, she managed the center’s entertainment department, which included all advertising revenue, special events and the specialty leasing program. She also served as marketing manager for Grand Canal Shoppes at The Venetian | The Palazzo where she oversaw the entertainment team and a multi-million dollar budget that encompassed local and national marketing, advertising and public relations initiatives.
Active in the homebuilding industry as well as in the community, Bisterfeldt is a 2007 graduate of Leadership Las Vegas. She has served as a Board of Trustee for the Vegas Chamber since 2018, and volunteers for the Southern Nevada Home Builders Association’s marketing committee. In 2016, she was appointed to the Community Advisory Board for the College of Medicine for Roseman University of Health Sciences.
Bisterfeldt received the Silver Award for Marketing Director of the Year in 2015 and in 2016 from the National Association of Homebuilders. The National Association of Homebuilders Southern Nevada chapter named Bisterfeldt Marketing Director of the Year in 2016. She was one of Vegas Inc.’s 2015 "40 Under 40" honorees, named by Las Vegas Business Press as one of the 2015 "Women Who Mean Business" and she was named a Woman Inspiring Nevada by Las Vegas Weekly 2020.
Bisterfeldt is a graduate of UCLA and holds a B.S. in political science.
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